Продающий контент. Как связать контент-маркетинг, SEO и социальные сети в единую систему - Ли Одден
Шрифт:
Интервал:
Закладка:
42
MECLABS, «MarketingSherpa’s 2012 Search Marketing Benchmark Report SEO Edition». – MECLABS, accessed December 2011, http://www.meclabs.com/training/publications/benchmark-report/2012-search-marketing-seo-edition?8907.
43
Mg Siegler, «Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up To 2003». – TechCrunch, August 4, 2010, http://techcrunch.com/2010/08/04/schmidt-data.
44
«AOL Research: Content Is The Fuel Of The Social Web». – AOL, April 28, 2011, http://corp.aol.com/2011/04/28/aol-research-content-is-the-fuel-of-the-social-web/.
45
Joe Pulizzi, «Content Marketing Playbook 2011 42 Ways to Connect with Customers [free eBook]». – Content Marketing Institute, August 10, 2011, http://www.contentmarketinginstitute.com/2011/08/content-marketing-playbook/.
46
Barb Dybwad, «The State of Online Word of Mouth Marketing [STATS]». – April 25, 2010, Mashable, http://mashable.com/2010/04/25/word-of-mouth-marketing-stats/.
47
«Why do Affluent Consumers Connect with Brands on Social Networks?». – eMarketer, May 10, 2011, http://www.public.site2.mirror2.phi.emarketer.com/Article.aspx?R=1008379.
48
«Social Signals Increasingly Important to SEO». – MarketingCharts, January 9, 2012, http://www.marketingcharts.com/direct/social-signals-increasingly-important-to-seo-20695/.
49
Facebook, accessed January 2012, https://www.facebook.com/press/info.php?statistics.
50
Leslie Horn, «Infographic: What Happens Online in 60 Seconds?» – PCMag.com, December 27, 2011, http://www.pcmag.com/rticle2/0,2817,2398097,00.asp.
51
«Growth of Facebook.com Across Global Regions». – comScore Data Mine, May 11, 2011, http://www.comscoredatamine.com/2011/05/growth-of-facebook-com-across-globalregions/.
52
Check Facebook, accessed December 2011, http://www.checkfacebook.com/.
53
«Frequently Asked Questions» – YouTube, accessed January 2012, http://www.youtube.com/t/faq.
54
«YouTube». – Wikipedia, accessed January 2012, http://en.wikipedia.org/wiki/YouTube.
55
«comScore Releases October 2009 U.S. Search Engine Rankings». – comScore, November 17, 2009, http://www.comscore.com/Press_Events/Press_Releases/2009/11/ comScore_Releases_October_2009_U.S._Search_Engine_Rankings.
56
«YouTube serves up 100 million videos a day online». – USA Today, July 16, 2006, http://www.usatoday.com/tech/news/2006-07-16-youtube-views_x.htm.
57
Jake Hird, «20 Mine-blowing social media statistics: One year later». – Econsultancy, March 25, 2011, http://econsultancy.com/us/blog/7334-social-media-statistics-one-yearlater.
58
«Reaching Your Audience on YouTube». – YouTube, accessed December 2011, http://www.youtube.com/advertise/demographics.html.
59
«Statistics». – YouTube, accessed December 2011, http://www.youtube.com/t/press_statistics.
60
YouTube, accessed December 2011, http://www.youtube.com/t/press_statistics.
61
EvianBabies, «Evian Roller Babies International Version». – YouTube, July 1, 2009, http://www.youtube.com/watch?v=XQcVllWpwGs.
62
ciscovid, «The Future of Shopping». – YouTube, October 2, 2009, http://www.youtube.com/watch?feature=player_embedded&v=jDi0FNcaock.
63
Twitter, accessed December 2011, http://www.twitter.com.
64
Catherine Smith, «Twitter User Statistics Show Stunning Growth». – Huffington Post, March 14, 2011, http://www.huffingtonpost.com/2011/03/14/twitter-user-statistics_n_835581.html.
65
Twitter, accessed December 2011, http://www.twitter.com.
66
Twitter, accessed December 2011, http://www.twitter.com.
67
Stephanie Buck, «A Visual History of Twitter [INFOGRAPHIC]». – Mashable, September 30, 2011, http://mashable.com/2011/09/30/twitter-history-infographic/.
68
Hashtracking, accessed January 2012, http://beta.hashtracking.com/ht-pro-rpt/mackcollier-blogchat-2011-10-30/”l“ tweets.
69
«How LinkedIn Broke Through». – Bloomberg Business Week, April 10, 2006, http://www.businessweek.com/technology/content/apr2006/tc20060410_185842.htm.
70
LinkedIn Press Center, accessed December 2011, http://press.linkedin.com/about.
71
LinkedIn Press Center, accessed December 2011, http://press.linkedin.com/about.
72
Kipp Bodnar, «Websites Using Google’s 1 Button Get 3.5x the Google Visits [Data]». – HubSpot (blog), August 11, 2011, http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-Data.aspx.
73
Paul Allen, «Google Growth Accelerating, Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012». – Google, December 27, 2011, https://plus.google.com/117388252776312694644/posts/ZcPA5ztMZaj.
74
Lauren Indvik, «The Top 10 Brand Pages on Google». – Mashable, December 21, 2011, http://mashable.com/2011/12/21/top-10-brand-pages-on-google-plus/.
75
Josh Bernoff, «Interactive marketing to exceed ¼ of all ad spend by 2016 (and how we know)». – Forrester Research, Inc., August 25, 2011, http://forrester.typepad.com/groundswell/2011/08/interactive-marketing-to-approach-13-of-all-ad-spend-by-2016and-how-we-know.html.
76
Official Blog, Google, accessed January 2012, http://googleblog.blogspot.com/2012/01/search-plus-your-world.html.
77
«MarketingSherpa’s 2012 Search Marketing Benchmark Report SEO Edition». – MECLABS, accessed January 2012, http://www.meclabs.com/training/publications/benchmark-report/2012-search-marketing-seo-edition?8907.
78
Danny Sullivan, «What Social Signals Do Google & Bing Really Count?» Search Engine Land, December 1, 2012, http://searchengineland.com/what-social-signals-dogoogle-bing-really-count-55389.
79
«What Twitter Users Think About the Brands They Follow». – eMarketer, November 7, 2011, http://www.emarketer.com/Article.aspx?R=1008675.
80
Jefferson Graham, «Coke is a winner on Facebook, Twitter». – USA Today, November 8, 2011, http://www.usatoday.com/tech/columnist/talkingtech/story/2011-11-08/coca-colasocial-media/51127040/1.
81
Dion Hinchcliffe, «As collaboration goes social, where will it thrive?» ZDNet, February 15, 2011, http://www.zdnet.com/blog/hinchcliffe/as-collaboration-goes-social-wherewill-it-thrive/1497.