Категории
Самые читаемые
RUSBOOK.SU » Бизнес » Маркетинг, PR, реклама » Продающий контент. Как связать контент-маркетинг, SEO и социальные сети в единую систему - Ли Одден

Продающий контент. Как связать контент-маркетинг, SEO и социальные сети в единую систему - Ли Одден

Читать онлайн Продающий контент. Как связать контент-маркетинг, SEO и социальные сети в единую систему - Ли Одден

Шрифт:

-
+

Интервал:

-
+

Закладка:

Сделать
1 ... 74 75 76 77 78 79 80 81 82 83
Перейти на страницу:

4

Facebook, accessed October 2011, facebook.com.

5

Paul Allen, «Google reaches 50 Million User Mark in About 88 Days» Google, September 26, 2011, https://plus.google.com/117388252776312694644/posts/EwpnUpTkJ5W.

6

Mary Madden and Kathryn Zickuhr, «65 % of online adults use social networking sites». – Pew Internet, August 26, 2011, http://pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdf.

7

Google (blog), accessed 2007, http://googleblog.blogspot.com/.

8

Lee Odden, «SEO 2.Digital Asset Optimization». – TopRank (blog), June 14, 2007, http://www.toprankblog.com/2007/06/digital-asset-optimization/.

9

Under The Hood, Google, accessed 2011, http://www.google.com/insidesearch/underthehood.html.

10

David Kirkpatrick, «Marketing Strategy: Revenue-oriented approach leads to 700 % two-year growth». – Marketing Sherpa, June 1, 2011, http://www.marketingsherpa.com/article.php?ident=31928.

11

Lee Odden, «OMS10 B2B Marketing Case Study: Marketo». – TopRank (blog), February 2010, http://www.toprankblog.com/2010/02/b2b-marketing-case-study-marketo/.

12

«Ernst & Young Previews New Campus Recruitment and Social Media Strategies». – PR Newswire, September 23, 2011, http://www.prnewswire.com/news-releases/ernst-young-previews-new-campus-recruitment-and-social-media-strategies-103640319.html.

13

«Search and Social Together Aid Online Shoppers». – eMarketer, March 16, 2011, http://www.emarketer.com/(S(qolko3450oim0q55s152wx45))/Article.aspx?R=1008282.

14

Lee Odden, «Social Media Monitoring Top 10 Reasons for Monitoring Brands». – TopRank (blog), May 2011, http://www.toprankblog.com/2008/05/top-10-reasons-formonitoring-brands-in-social-media/.

15

Lionel Menchaca, «Dell’s Next Step: The Social Media Listening Command Center». – Dell, December 8, 2010, http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2010/12/08/dell-s-next-step-the-social-media-listening-command-center.aspx.

16

Adam Ostrow, «Inside Gatorade’s Social Media Command Center». – Mashable, June 15, 2010, http://mashable.com/2010/06/15/gatorade-social-media-mission-control/.

17

Webmaster Central, Google, accessed November 2011, http://www.google.com/webmasters/.

18

Inside Search, Google, accessed November 2011, http://www.google.com/insidesearch/underthehood.html.

19

Webmaster Central, Google, accessed December 2011, http://www.google.com/webmasters/.

20

Webmaster, Bing, accessed December 2011, http://www.bing.com/toolbox/webmaster.

21

Joe Pulizzi, «What is Content Marketing?» – Content Marketing Institute, accessed December 2011, http://www.junta42.com/resources/what-is-content-marketing.aspx.

22

Aho Williamson, «Marketers Spending More on Social Media for the Wrong Reasons». – eMarketer, December 27, 2010, http://www.emarketer.com/blog/index.php/marketers-spending-social-media-wrong-reasons/.

23

Michael Brito, «The Book». – Smart Business, Social Business, accessed December 2011, http://thesocialbusinessbook.com/the-book/.

24

Jeanne Meister and Kate Willyerd, «Intel’s Social Media Training». – Harvard Business Review, February 3, 2010, http://blogs.hbr.org/cs/2010/02/intels_social_media_employee_t.html.

25

Robin Wauters, «Best Buy Goes All Twitter Crazy With @Twelpforce». – TechCrunch, July 21, 2009, http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-crazy-withtwelpforce/.

26

Drew Neisser, «Move Over Social Media; Here Comes Social Business». – Fast Company (blog), September 11, 2011, http://www.fastcompany.com/1779375/move-over-social-media-here-comes-social-business.

27

Jack Neff, «Sleeping Giant at Walmart Wakes – Its Vast Workforce». – Advertising Age, November 28, 2011, http://adage.com/article/news/walmart-motivating-mobilizing-workforce/231210/.

28

«Social Media Tools, Online Search Key for Business Journalists According to Survey By BtoB PR Tech Firm Arketi». – Arketi Group, June 15, 2009, accessed December 2011, http://www.pitchengine.com/arketigroup/social-media-tools-online-search-key-forbusiness-journalists-according-to-survey-by-btob-pr-tech-firm-arketi/13743/.

29

«National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research». – George Washington University, January 21, 2010, http://www.gwu.edu/explore/mediaroom/newsreleases/ nationalsurveyfindsmajorityofjournalists nowdependonsocialmediaforstoryresearch.

30

Karen O’Leonard, «The Talent Acquisition Factbook 2011». – Bersin & Associates, November 2011, http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CC0QFjAB&url= http%3A%2F%2Ftalent.linkedin.com%2FRegister%2Fdownloadprocess.php %3FID%3D78&ei=BIUET-WUAoKZiQKc0_GzDg&usg=AFQjCNEY3VRkuO2fkN-3qSGhmIZ1ZLn5og.

31

«comScore Releases November 2011 U.S. Search Engine Rankings». – comScore, December 16, 2011, http://www.comscore.com/Press_Events/Press_Releases/2011/12/comScore_ Releases_November_2011_U.S._Search_Engine_Rankings.

32

YouTube, accessed December 2011, http://www.youtube.com/t/press_statistics.

33

Facebook, accessed December 2011, https://www.facebook.com/press/info.php?statistics.

34

«200 million Tweets per day». – Twitter, June 30, 2011, http://blog.twitter.com/2011/06/200-million-tweets-per-day.html.

35

Jeff Weiner, «100 million members and counting…» LinkedIn (blog), March 22,2011, http://blog.linkedin.com/2011/03/22/linkedin-100-million/.

36

«So we grew 3400 % last year…» Foursquare (blog), January 24, 2011, http://blog.foursquare.com/2011/01/24/2010infographic/.

37

Josh Constine, «Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever – comScore». – TechCrunch, February 7, 2012, http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/.

38

Adele Revella, «Buyer Persona Manifesto». – June 2011, http://www.buyerpersona.com/wp-content/uploads/ 2011/06/The_Buyer_Persona_Manifesto.pdf.

39

Hitwise, «Experian Hitwise reports Google share of searches at 66 percent in July 2011». – Experian Hitwise, August 11, 2011, http://www.hitwise.com/us/about-us/press-center/press-releases/experian-hitwise-reports-google-share-of-searche/.

40

«Drive Innovation». – Think Insights with Google, accessed December 2011, http://www.thinkwithgoogle.com/insights/facts/marketing-objective/.

41

Joe Pulizzi, «2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]». – December 5, 2011, Content Marketing Institute, http://www.contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/.

1 ... 74 75 76 77 78 79 80 81 82 83
Перейти на страницу:
На этой странице вы можете бесплатно скачать Продающий контент. Как связать контент-маркетинг, SEO и социальные сети в единую систему - Ли Одден торрент бесплатно.
Комментарии
Открыть боковую панель
Комментарии
Сергій
Сергій 25.01.2024 - 17:17
"Убийство миссис Спэнлоу" от Агаты Кристи – это великолепный детектив, который завораживает с первой страницы и держит в напряжении до последнего момента. Кристи, как всегда, мастерски строит