Категории
Самые читаемые
RUSBOOK.SU » Бизнес » Маркетинг, PR, реклама » Сила в доверии. Как создать и не потерять один из самых важных нематериальных активов компании - Сандра Сачер

Сила в доверии. Как создать и не потерять один из самых важных нематериальных активов компании - Сандра Сачер

Читать онлайн Сила в доверии. Как создать и не потерять один из самых важных нематериальных активов компании - Сандра Сачер

Шрифт:

-
+

Интервал:

-
+

Закладка:

Сделать
1 ... 60 61 62 63 64 65 66 67 68 ... 76
Перейти на страницу:
Their Accounts,” Verge, February 2, 2017, www.theverge.com/2017/2/2/14493760/delete-uber-protest-donald-trump-accounts-deleted.

79

Laura M. Holson, “To Delete or Not to Delete: That’s the Uber Question,” New York Times, November 21, 2014, www.nytimes.com/2014/11/23/fashion/uber-delete-emil-michael-scandal.html.

80

Johana Bhuiyan, “Uber Powered 4 Billion Rides in 2017. It Wants to Do More — and Cheaper — in 2018,” Vox, January 5, 2018, www.recode.net/2018/1/5/16854714/uber-four-billion-rides-coo-barney-harford-2018-cut-costs-customer-service.

81

“Aristotle’s Rhetoric,” Stanford Encyclopedia of Philosophy, accessed July 6, 2020, https://plato.stanford.edu/entries/aristotle-rhetoric/.

82

Roger C. Mayer, James H. Davis, and F. David Schoorman, “An Integrative Model of Organizational Trust,” Academy of Management Review 20, no. 3 (July 1995): 709–734, www.jstor.org/stable/258792.

83

Только не забудьте, что λόγος («логос») — это не логика, а «слово», «смысл», «значение». В «Риторике» Аристотеля это мысль, заключенная в речи. Прим. науч. ред.

84

Shankar Ganesan, “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” Journal of Marketing 58 (April 1994): 1–19.

85

Бостонское метро состоит из четырех линий, которые пересекаются в центре. Две из этих линий не имеют прямых пересадок с одной на другую. Прим. ред.

86

Daniel J. McAllister, “Affect-Based and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations,” Academy of Management Journal 38, no. 1 (February 1995): 37.

87

McAllister, “Affect-Based and Cognition-Based Trust,” 52.

88

McAllister, “Affect-Based and Cognition-Based Trust,” 52.

89

Michael Pirson and Deepak Malhotra, “Foundations of Organizational Trust: What Matters to Different Stakeholders?” Organization Science 22, no. 4 (2011): 1092.

90

Stone В. The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World. NY: Little, Brown and Company, 2017. Прим. ред.

91

Brad Stone, The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World (Boston: Little, Brown, 2017), 69–75.

92

Stone, The Upstarts, 72.

93

Richard Trenholm, “How’s My Driving? Uber to Track Drivers Who Brake Too Hard or Drive Too Fast,” CNET, June 29, 2016, www.cnet.com/news/hows-my-driving-uber-to-track-drivers-who-brake-hard-or-break-speed-limit/.

94

Douglas MacMillan, “Uber’s App Will Soon Begin Tracking Driving Behavior,” Wall Street Journal, June 29, 2016, www.wsj.com/articles/ubers-app-will-soon-begin-tracking-driving-behavior-1467194404?mod=LS1.

95

Lisa Eadicicco, “Uber Is Tracking Drivers’ Phones to Watch for Speeding,” Time, June 29, 2016, https://time.com/4387031/uber-driver-app-tracking/.

96

Max Chafkin, “Admit It, You Love Uber,” Fast Company, September 8, 2015, www.fastcompany.com/3050762/admit-it-you-love-uber.

97

Sandra J. Sucher and Stacy McManus, “The Ritz-Carlton Hotel Company” (HBS Case No. 601–163, Harvard Business School, 2001), 12.

98

Sucher and McManus, “The Ritz-Carlton,” 28.

99

The Ritz-Carlton, “Gold Standards,” www.ritzcarlton.com/en/about/gold-standards, quoted in Sucher and McManus, “The Ritz-Carlton,” 28.

100

Sucher and McManus, “The Ritz-Carlton,” 15.

101

Sucher and McManus, “The Ritz-Carlton,” 29.

102

Sucher and McManus, “The Ritz-Carlton,” 13.

103

Sucher and McManus, “The Ritz-Carlton,” 13–14.

104

The Ritz-Carlton New York, “Awards, Honors, and Accolades,” accessed September 21, 2020, https://s7d2.scene7.com/is/content/ritzcarlton/The_Ritz-Carlton_New_York_Central_Park_-_Awards___Accolades_as_of_Feb._2020pdf.

105

The Ritz Carlton, “Awards,” accessed September 21, 2020, www.ritzcarlton.com/en/about/awards.

106

Walter Isaacson, Steve Jobs (New York: Simon & Schuster, 2011), 558.

107

Pete Mortenson, “iPod Week: How FireWire Changed Everything,” Wired, October 24, 2006, www.wired.com/2006/10/ipod-week-how-f/.

108

Rod Adner, “From Walkman to iPod: What Music Tech Teaches Us About Innovation,” The Atlantic, March 5, 2012, www.theatlantic.com/business/archive/2012/03/from-walkman-to-ipod-what-music-tech-teaches-us-about-innovation/253158/.

109

Sayan Chatterjee and Kayleigh Fitch, “Uber: Leading the Sharing Economy,” Ivey Business Publishing case study, February 22, 2016.

110

Stone, The Upstarts, 67.

111

M. G. Siegler, “Uber CEO: I Think I’ve Got 20,000 Years of Jail Time in Front of Me,” TechCrunch, May 25, 2011, https://techcrunch.com/2011/05/25/uber-airbnb-jail-time/.

112

Virginia Weiler, Paul Farris, Gerry Yemen, and Kusum Ailawadi, “Uber Pricing Strategies and Marketing Communications,” Darden School of Business, University of Virginia, Charlottesville, May 2, 2016.

113

Salvatore Cantale and Sarah Hutton, “Uber: An Empire in the Making?” IMD Business School, Lausanne, Switzerland, December 12, 2016, 6.

114

Matt Flegenheimer and Emma G. Fitzsimmons, “City Hall and Uber Clash in Struggle over New York Streets,” New York Times, July 16, 2015, www.nytimes.com/2015/07/17/nyregion/city-hall-and-uber-clash-in-struggle-over-new-york-streets.html.

115

Fitz Tepper, “Uber Launches ‘De Blasio’s Uber’ Feature in NYC with 25-Minute Wait Times,” echCrunch, July 16, 2015, https://techcrunch.com/2015/07/16/uber-launches-de-blasios-uber-feature-in-nyc-with-25-minute-wait-.

116

Matt Flegenheimer, “City Hall, in a Counterattack, Casts Uber as a Corporate Behemoth,” New York Times, July 20, 2015, www.nytimes.com/2015/07/21/nyregion/city-hall-in-a-counterattack-casts-uber-as-a-corporate-behemoth.html?module=inline.

117

Matt Flegenheimer, “De Blasio Administration Dropping Plan for Uber Cap, for Now,” New York Times, July 22, 2015, www.nytimes.com/2015/07/23/nyregion/de-blasio-administration-dropping-plan-for-uber-cap-for-now.html.

118

Nate Lanxon and Andrew Hoyle, “The Complete History of Apple’s iPod,” CNET, October 25, 2011, www.cnet.com/pictures/the-complete-history-of-apples-ipod/.

119

“iPod Killers That Didn’t,” Forbes, October 23, 2006, www.forbes.com/2006/10/20/ipod-zune-rio-tech-media-cx_rr_1023killers.html#27377c9c1a91.

120

“iPod Killers That Didn’t.”

121

Andrew Greiner, Matt McFarland, Ivory Sherman, and Jen Tse, “A History of Lyft, from Fuzzy Pink Mustaches to Global Ride

1 ... 60 61 62 63 64 65 66 67 68 ... 76
Перейти на страницу:
На этой странице вы можете бесплатно скачать Сила в доверии. Как создать и не потерять один из самых важных нематериальных активов компании - Сандра Сачер торрент бесплатно.
Комментарии
Открыть боковую панель
Комментарии
Сергій
Сергій 25.01.2024 - 17:17
"Убийство миссис Спэнлоу" от Агаты Кристи – это великолепный детектив, который завораживает с первой страницы и держит в напряжении до последнего момента. Кристи, как всегда, мастерски строит