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Kathy Rebello and John Hillkirk, “Sculley to Take a Break; Sabbaticals at Core of Apple Perks,” USA Today, June 10, 1988, 01B.

28

John Markoff, “Visionary Apple Chairman Moves On,” New York Times, October 16, 1993; Chris Higson and Tom Albrighton, “Apple Computer’s Financial Performance,” London Business School, case study #CS 08–012 (London: London Business School Publishing, 2008), 8, 11; Apple Inc., Fiscal 1994 and 1996 10-Ks (Cupertino, CA: Apple Inc., 1994 and 1996).

29

Johanna M. Hurstak and David B. Yoffie, “Reshaping Apple Computer’s Destiny 1992,” Harvard Business School, case study #9–393–011 (Boston: Harvard Business School Publishing, 1992), 9.

30

Mead Jennings, “Staying the Course,” Airline Business, February 1992, 52; Elizabeth Corcoran, “Intel’s Blunt Edge,” Washington Post, September 8,1996, H01; Arlene Weintraub and Amy Barrett, “Amgen: Up from Biotech,” Business Week, March 18, 2002, 70; Lee Gomes, “Microsoft’s Gates Eyes Challenges,” San Jose Mercury News, June 18, 1991, 1C.

31

Geoffrey Smith and James Ellis, “Pay That was Justified – And Pay that Just Mystified,” Business Week, May 6, 1991; James Ellis, “You Don’t Necessarily Get What You Pay For,” Business Week, May 4, 1992, 144; “CEO/Company Interview: Dr. Dane A. Miller, Biomet, Inc.,” Wall Street Transcript, December 2000; Steve Kaelble, “Money’s Worth: Which CEOs Deliver the Best Return?” Indiana Business Magazine, July 1, 1999, 15; Matthew Herper, “Dane Miller: CEO Value to the Bone,” Forbes, May 8, 2001; Tom Schuman, “Biomet and CEO Dane Miller,” CEO Magazine, November/December 2002,44.

32

James Ellis, “You Don’t Necessarily Get What You Pay For,” Business Week, May 4, 1992; “CEO/Company Interview: Dr. Dane A. Miller, Biomet, Inc.,” Wall Street Transcript, December 2000.

33

Stephen Phillips, “Driven to Succeed: Peter Lewis, Progressive’s Artful Chief Exec, Aims to Overtake Auto Insurance Industry’s Leaders,” Plain Dealer, September 1,1996,1.1; Gregory David, “Chastened?” Financial World, January 4, 1994, 39; Carol J. Loomis, “Sex. Reefer? And Auto Insurance!” Fortune, August 7, 1995, 76; личная беседа с автором.

34

Mike Casey, “Insurer Favors Low-Risk Route; Progressive Corp.’s Personnel Help Write a Policy for Success,” Crain’s Cleveland Business, February 23, 1987, 2; Mike Casey, “Insurer Favors Low-Risk Route; Progressive Corp.’s Personnel Help Write a Policy for Success,” Crain’s Cleveland Business, February 23, 1987, 2; The Progressive Corporation, Fiscal 1991 Annual Report (Mayfield Heights, OH: The Progressive Corporation, 1991), 14; The Progressive Corporation, Fiscal 1996 Annual Report (Mayfield Village, OH: The Progressive Corporation, 1996), 30.

35

Carol J. Loomis, “Sex. Reefer? And Auto Insurance!” Fortune, August 7, 1995, 76.

36

Andrew Bary, “No. 4 Progressive Closes In On Auto Insurance Leaders,” Wall Street Journal, November 8, 2009.

37

“Intel Executive Biography: Gordon Moore,” Intel Corporation, http://www.intel.com/; Gene Bylinsky, “How Intel Won Its Bet on Memory Chips,” Fortune, November 1973; Leslie Berlin, The Man Behind the Microchip (New York: Oxford University Press, 2005), 244.

38

Bro Uttal, “Inside The Deal That Made Bill Gates $350,000,000,” Fortune, July 21, 1986.

39

Bill Gates, “Microsoft’s Bill Gates: Harvard Commencement Speech Transcript,” Network World, June 8, 2007; Ruthie Ackerman, “Gates Fights To Eradicate Malaria,” Forbes, October 19, 2007; “The Meaning of Bill Gates,” Economist, June 26, 2008; “Microsoft’s Tradition of Innovation,” Microsoft Corporation, October 25, 2002, http://www.microsoft.com/about/companyinformation/ourbusinesses/profile.mspx.

40

Michael A. Verespej, “Recession? What Recession? Southern Gentleman John Brown Achieves 20 Percent Earnings Growth Annually – No Matter What,” Chief Executive, June 2002, 45; “John W. Brown,” Michigan Economic Development Corporation, http://www.themedc.org/Executive-Committee/John-Brown/.

41

Michael Hiestand, “Flying the Wacky Skies with Southwest’s CEO,” Adweek’s Marketing Week, July 10,1989, 31; Charles O’Reilly and Jeffrey Pfeffer, “Southwest Airlines: Using Human Resources for Competitive Advantage (A),” Graduate School of Business, Stanford University, case study #HR-1A (Palo Alto, CA: Graduate School of Business, Stanford University, 2003), 6; “Southwest Airlines Company (LUV), Wall Street Transcript, June 5, 1989; “Officer Biographies: Herbert D. Kelleher,” Southwest Airlines, http://www.southwest.com/swamedia/bios/herb_kelleher.html.

42

Steven Litt, “This Lone Ranger has Nothing to Hide,” Plain Dealer, September 29, 2002, Al; April Dougal Gasbarre (updated by David Bianco), “The Progressive Corporation,” International Directory of Company Histories (New York: St. James Press, 1999), 396.

43

Geoffrey Smith, “The Guts to Say ’I Was Wrong,’” Forbes, May 28, 1979.

44

“Jerry Sanders’s Act is Cleaning Up,” Fortune, October 15, 1984; Jeffrey L. Rodengen, The Spirit of AMD: Advanced Micro Devices (Fort Lauderdale, FL: Write Stuff Enterprises Inc., 1998), 22–24.

45

Tonda Montague (Ed.), Employee Communications, Southwest Airlines: 30 Years. One Mission. Low Fares. Supplement to Southwest Airlines Co., Fiscal 2001 Annual Report (Dallas: Southwest Airlines Co., 2001), Seanna Browder, “How George Rathmann Mastered the Science of the Deal,” Business Week, November 30, 1998; Arthur Kornberg, The Golden Helix (Sausalito, CA: University Science Books, 1995), 205.

46

Из поэмы “A Blessing” by Mekeel McBride, в сборнике Ted Kooser, The Poetry Home Repair Manual (Lincoln, NE: University of Nebraska Press, 2005), 141.

47

Stryker Corporation, Fiscal 1980, 1982, 1984, 1986, 1988, 1990, 1992, 1994, 1996, and 1997 Annual Reports (Kalamazoo, MI: Stryker Corporation, 1980, 1982, 1984, 1986, 1988, 1990, 1992, 1994, 1996, and 1997); United States Surgical Corporation, Fiscal 1979–2002 Annual Reports (Norwalk, CT: United States Surgical Corporation, 1979–2002). При подсчете ежегодного прироста в случаях отрицательного дохода мы применяли формулу (Год 2 – Год 1) / Абсолютная стоимость (Год 1). Stryker выделила необычно высокий доход за 1990 год и не учитывала его в ежегодных сравнениях дохода нетто. Если изъять этот выдающийся год из расчетов, максимальное отклонение снизится до 7 %. Мы также подчеркиваем тот факт, что за этот период доходы Stryker никогда не падали ниже нуля.

48

Laura M. Holson, “Tyco to Pay $3.3 Billion in Stock for U. S. Surgical,” New York Times, May 26, 1998.

49

Stryker Corporation, Fiscal 1979 Annual Report (Kalamazoo, MI: Stryker Corporation, 1979); Zina Sawaya, “Focus through Decentralization,” Forbes, November 11, 1991, 242; Michael A. Verespej, “Recession? What Recession? Southern Gentleman John Brown Achieves 20 Percent Earnings Growth Annually – No Matter What,” Chief Executive, June 2002, 45; “John W. Brown Profile,” Forbes, http://people.forbes.com/profile/john-w-brown/35968; Eric Whisenhunt, “Stryker Force: Divide, Conquer, and Be First with the New,” Michigan Business Magazine, November 1985, 36.

50

Geoffrey Brewer, “20 Percent – Or Else!” Sales and Marketing Management, November 1994, 66; Matt Walsh, “Avoiding the Snorkel Award,” Forbes, January 2, 1995, 180.

51

Geoffrey Brewer, “20 Percent – Or Else!” Sales and Marketing Management, November 1994, 66.

52

Michael A. Verespej, “Recession? What Recession? Southern Gentleman John Brown Achieves 20 Percent Earnings Growth Annually – No Matter What,” Chief Executive, June 2002, 45.

53

Geoffrey Brewer, “20 Percent – Or Else!” Sales and Marketing Management, November 1994, 66; Steve Watkins, “Stryker Corp./Kalamazoo, Michigan: Failure Not An Option For This Manufacturer,” Investor’s Business Daily, September 25, 2001, A10.

54

Stryker Corporation, Fiscal 1979–2002 Annual Reports (Kalamazoo, MI: Stryker Corporation, 1979–2002) (The Fiscal 1997 Annual Report [page 2] states, “Stryker Corporation achieved its net earnings goal in 1997, delivering our 21st consecutive year of 20 % growth or better.” Stryker выделяет экстраординарный доход за 1990 год, который компания не учитывает в ежегодных сопоставлениях прибыли. Для подсчета, с какой точностью Stryker соблюдала ориентиры двадцатимильного марша, мы использовали данные по доходам, приведенные на второй странице Fiscal 2002 Annual Report.); “Corporate Critic’s Confidential,” Wall Street Transcript, February 27, 1989.

55

Edward A. Wyatt, “Just What the Doctor Ordered,” Barron’s, June 4, 1990; Ron Winslow, “Heard on the Street: U. S. Surgical Shares Plunge: Is Fall Over?” Wall Street Journal, April 9, 1993, Cl; Christopher Tucher, “Now, Lee Hirsch Wants to Sew Up Sutures,” Business Week, August 7, 1989, 74–75; “FDA Will Let Stand Its Decision to Speed Approval of Sutures,” Wall Street Journal, August 25, 1989, 1; United States Surgical Corporation, Fiscal 1988 Annual Report (Norwalk, CT: United States Surgical Corporation, 1988).

56

Ron Winslow, “Heard on the Street: U.S. Surgical Shares Plunge: Is Fall Over?” Wall Street Journal, April 9, 1993, Cl; Felicia Paik, “Unhealthy Sales Afflict Many Suppliers of Medical Goods as Hospitals Cut Costs,” Wall Street Journal, January 14, 1994, B4B; Ron Winslow, “As Marketplace Shifts, U. S. Surgical Needs Patching Up,” Wall Street Journal, February 18, 1994, B4; “Recent Suture Prices Sliding Downward, as Hospital Buyers Cast Votes for Ethicon,” Hospital Materials Management, August 1996, 1; Howard Rudnitsky, “On the Mend,” Forbes, December 2, 1996, 58; “Shareholders Approve Tyco’s Acquisition of U. S. Surgical Corporation,” PR Newswire, October 1, 1998; Laura M. Holson, “Tyco to Pay $3.3 Billion in Stock for U. S. Surgical,” New York Times, May 26, 1998; United States Surgical Corporation, Fiscal 1989, 1991, 1992, 1995, and 1997 Annual Reports (Norwalk, CT: United States Surgical Corporation, 1989, 1991, 1992, 1995, and 1997).

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