Брендинг территорий. Лучшие мировые практики - Кейт Динни
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Примечания
1
В 2012 году численность населения Земли составила 7 млрд человек. Прим. ред.
2
Стейкхолдеры – различные заинтересованные лица, для нужд которых адаптируются процедуры управления проектами. Прим. ред.
3
Издана на русском языке: Аакер Д., Йохимштайлер Э. Бренд-лидерство: новая концепция. М.: Гребенников, 2003. Прим. ред.
4
Издана на русском языке: Котлер Ф., Асплунд К., Рейн И. Маркетинг мест. Привлечение инвестиций, предприятий, жителей и туристов в города, коммуны, регионы и страны Европы. СПб.: Стокгольмская школа экономики в Санкт-Петербурге, 2005. Прим. ред.
5
Издана на русском языке: Линч К. Образ города. М.: Стройиздат, 1982. Прим. ред.
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Издана на русском языке: Сафон К. Тень ветра. М.: АСТ: Астрель, 2010. Прим. ред.
7
Кооптация – пополнение какого-либо органа дополнительными участниками по его собственному усмотрению. Прим. ред.
8
Hopenhagen – корень слова от англ. hope – надежда, мечта. Прим. ред.
9
Brokenhagen – корень слова от от англ. broken – сломанный, разбитый, испорченный; Nopenhagen – в начале слова английская отрицательная частица «не»; No Hopenhagen – отрицательная частица «не» и корень слова от англ. hope – надежда, мечта. Названия, отражающие разочарование в результатах саммита. Прим. ред.
