Круто! Как подсознательное стремление выделиться правит экономикой и формирует облик нашего мира - Анетт Асп
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Ibid. Следует отметить, что в дискуссиях по поводу Prius ничего не говорится о том, действительно ли эта машина представляет собой оптимальный выбор с точки зрения воздействия на окружающую среду, и о том, до какой степени владение ею влияет на климатические изменения. Но нам во всем этом особенно интересно следующее: пример Prius показывает, что потребление может быть просоциальным и альтруистическим сигналом. Отсюда можно извлечь полезный урок для политических рекомендаций по превращению частного потребительского выбора в социальный (например, сделать сведения о домашнем потреблении энергии общественным достоянием). В таком случае демонстративная экологичность может стать хорошим потребительским мотивом. Денежные субсидии можно будет ограничить только теми случаями, в которых потребление энергии нельзя сделать публичным, так как частное потребление никак не зависит от мотивов сигнализирования и оценки окружающими.
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Более подробную информацию об институте и его сертификатах, а также список сертифицированных товаров можно узнать на сайте 222.c2certified.org.
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