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152

Brenda Rios, “Kalamazoo, Mich., Medical Products Firm to Buy Pfizer Orthopedics Unit,” Knight Ridder/Tribune Business News, August 14, 1998; James P. Miller, “Conservative Stryker Joins the Merger Game in a Big Way,” Wall Street Journal, August 21,1998,1; Stryker Corporation, Fiscal 1989, 1996, 1998, and 2000 Annual Reports (Kalamazoo, MI: Stryker Corporation, 1989, 1996, 1998, and 2000).

153

Личная беседа с автором.

154

Daniel J. Simons and Christopher F. Chabris, “Gorillas in Our Midst: Sustained Inattentional Blindness for Dynamic Events,” Perception, 1999, 1059–70.

155

Фамилия мистера Бакаута встречается в трех разных написаниях. Мы выбрали вариант, используемый в официальной истории Intel за 15 лет. Mimi Real and Robert Warren, A Revolution in Progress… A History of Intel to Date (Santa Clara, CA: Intel Corporate Communications Department, 1984), 15.

156

William H. Davidow, Marketing High Technology (New York: The Free Press, 1986), 1–11; Mimi Real and Robert Warren, A Revolution in Progress… A History of Intel to Date (Santa Clara, CA: Intel Corporate Communications Department, 1984), 15.

157

Mimi Real and Robert Warren, A Revolution in Progress… A History of Intel to Date (Santa Clara, CA: Intel Corporate Communications Department, 1984), 15; William H. Davidow, Marketing High Technology (New York: The Free Press, 1986), 4–6.

158

William H. Davidow, Marketing High Technology (New York: The Free Press, 1986), 7–8, 10; Katie Woodruff, Defining Intel: 25 Years/25 Events (Santa Clara, CA: Intel Corporation, 1993), 16; Tim Jackson, Inside Intel: Andy Grove and the Rise of the World’s Most Powerful Chip Company (New York: Plume, 1997), 194.

159

Gordon M. Binder, Amgen (n.p. The Newcomen Society of the United States, 1998), 12; David Ewing Duncan, The Amgen Story: 25 Years of Visionary Science and Powerful Medicine (San Diego: Tehabi Books, 2005), 84–85.

160

Ellen Benoit, “Breakfast at the Ritz,” Financial World, March 10, 1987, 18; Marilyn Chase, “FDA Panel Rejection of Anti-Clot Drug Sets Genentech Back Months, Perils Stock,” Wall Street Journal, June 1, 1987, 26; Jesus Sanchez, “Rejection of Genentech’s Heart Drug Surprises Biotechnology Investors,” Los Angeles Times, June 2, 1987, 1; Stuart Gannes and Gene Bylinsky, “The Big Boys are Joining the Biotech Party: Corporate Giants are about to Crowd the Start-Ups,” Fortune, July 6, 1987, 58; Andrew Pollack, “Taking the Crucial Next Step at Genentech,” New York Times, January 28, 1990.

161

Jesus Sanchez, “Rejection of Genentech’s Heart Drug Surprises Biotechnology Investors,” Los Angeles Times, June 2, 1987, 1; Brenton R. Schlender, “Genentech’s Missteps and FDA Policy Shift Led to TPA Setback,” Wall Street Journal, June 16, 1987, 1.

162

Marilyn Chase, “FDA Panel Rejection of Anti-Clot Drug Sets Genentech Back Months, Perils Stock,” Wall Street Journal, June 1, 1987, 26; Jesus Sanchez, “Rejection of Genentech’s Heart Drug Surprises Biotechnology Investors,” Los Angeles Times, June 2, 1987, 1; “Paradise Postponed,” Economist, June 6, 1987; “Genentech, Biotechnology Stocks Tumble After Ruling on TPA Drug for Blood Clots,” Wall Street Journal, June 2, 1987, 3.

163

Reginald Rhein Jr., “FDA Pulls Out the Stops to Approve Genentech’s TPA,” Chemical Week, November 25, 1987, 9.

164

Joan O’C. Hamilton and Reginald Rhein Jr., “A Nasty Shock for Genentech,” Business Week, June 15, 1987, 37; Reginald Rhein Jr., “FDA Pulls Out the Stops to Approve Genentech’s TPA,” Chemical Week, November 25, 1987, 10.

165

Helen Wheeler, “The Race After Genentech,” High Technology Business, September 1987, 38, 42; Joan O’C. Hamilton, “Rivals Horn In On Genentech’s Heart Drug,” Business Week, October 26, 1987, 112L.

166

Don Clark, “Genentech May Set Trend: Deal Gives Biotech Firm R&D Money,” San Francisco Chronicle, February 3, 1990, Bl; Jane Fitz Simon, “Swiss Firm to Buy US Biotech Giant,” Boston Globe, February 3, 1990, 1; Karol Neilsen, “Roche Floats Genentech Shares,” Chemical Week, November 17,1999, 33; Andrew Pollack, “Roche Offers $43.7 Billion for Shares in Genentech It Does Not Already Own,” New York Times, July 22,2008,6; “Swiss Drug Giant Roche Buys Up Genentech,” CBS News, March 12, 2009, http://www.cbsnews.com/stories/2009/03/12/business/main4861008.shtml?source=RSSattr=Health_4861008. 27. “Centuries of Citizenship: A Constitutional Timeline,” National Constitution Center, http://constitutioncenter.org/timeline/html/cw02.html; Declaration of Independence, USHistory.org, http://www.ushistory.org/declaration/document/27. “Centuries of Citizenship: A Constitutional Timeline,” National Constitution Center, http://constitutioncenter.org/timeline/html/cw02.html; Declaration of Independence, USHistory.org, http://www.ushistory.org/declaration/document/.

167

Roland Huntford, The Last Place on Earth (New York: Random House, 1999), 197, 202, 204–6; Roald Amundsen, The South Pole (McLean, VA: IndyPublish.com, 2009), 25–26.

168

Roland Huntford, The Last Place on Earth (New York: Random House, 1999), 284–85, 288; Roald Amundsen, The South Pole (McLean, VA: IndyPublish.com, 2009), 70–72, 205–7, 346.

169

Мольер. Мнимый больной, акт III, сцена 3.

170

Howard D. Putnam with Gene Busnar, The Winds of Turbulence (Reno, NV: Howard D. Putnam Enterprises Inc., 1991), 8, 12–14, 302.

171

Howard D. Putnam, “Southwest Airlines Co.: Presentation by Howard D. Putnam, President and Chief Executive Officer, Before the Dallas Association of Investment Analysts,” Wall Street Transcript, May 28, 1979; “Texas Gets Bigger,” Forbes, November 12, 1979.

172

“Icelandair,” Funding Universe, “ http://www.fundinguniverse.com/company-histories/Icelandair-Company-History.html.

173

“Fact Sheet: Fleet,” Southwest Airlines Co., http://www.southwest.com/html/about-southwest/history/fact-sheet.html.

174

James Wallace and Jim Erickson, Hard Drive (New York: Harper-Business, 1992), 54, 491–92; Noreen Seebacher, “Stryker Products: Just What the Doctor Ordered,” Detroit News, May 6, 1991, 3F; Michael Tubbs, “Recession is a Chance to Increase R&D Expenditure,” Financial Times, December 2, 2008; Barry Stavro, “Amgen Plays It Cool Despite Clamor Over EPO,” Los Angeles Times, June 7, 1989; James Ellis, “You Don’t Necessarily Get What You Pay For,” Business Week, May 4, 1992.

175

David Breashears, High Exposure (New York: Simon & Schuster, 1999), 217–18, 225, 294–96; David Breashears, “David Breashears Speech Preview,” YouTube, http://video.google.com/videoplay?docid=5383977496159243481; личная беседа с автором.

176

Robert G. Knowles, “Progressive Launches Marketing ’Experiment,’ “National Underwriter Property & Casualty-Risk & Benefits Management, July 22, 1991; “Thomas A. King: The Progressive Corporation (PGR),” Wall Street Transcript, January 14, 2002; Peter Lewis, “The Progressive Corporation: Address by Peter B. Lewis, President to the New York Society of Security Analysis,” Wall Street Transcript, January 24, 1972; Amy Hutton and James Weber, “Progressive Insurance: Disclosure Strategy,” Harvard Business School, case study #9–102–012 (Boston: Harvard Business School Publishing, 2002), 3–4; Gregory David, “Chastened?” Financial World, January 4, 1994, 40, Frances X Frei and Hanna Rodnguez-Farrar, “Innovation at Progressive (A) Pay-As-You-Go Insurance,” Harvard Business School, case study #9–602–175 (Boston Harvard Business School Publishing, 2002), 5, The Progressive Corporation, Fiscal 1986 Annual Report (Mayfield Heights, OH The Progressive Corporation, 1986), 17–18, The Progressive Corporation, Fiscal 2001 Annual Report (Mayfield Village, OH The Progressive Corporation, 2001), 20, Nicola) Siggelkow and Michael E. Porter, “Progressive Corporation,” Harvard Business School, case study #9–797–109 (Boston Harvard Business School Publishing, 1998), 8, The Progressive Corporation, Fiscal 1971 Annual Report (Cleveland, OH The Progressive Corporation, 1971), Robert McGough, “Like to Drink and Drive?” Financial World, November 27, 1990, 27.

177

Gary Kissel, Poor Sailors’ Airline (McLean, VA Paladwr Press, 2002), 221, 231, 295, Jerry Brown, “PSA President Sale of AirCal Sparked Merger,” Travel Weekly, December 18, 1986.

178

Southwest Airlines Co, Fiscal 1987 Annual Report (Dallas Southwest Airlines Co, 1987), James E Ellis, “These Two Airlines Are Doing It Their Way,” Business Week, September 21, 1987, “Southwest Airlines Company (LUV),” Wall Street Transcript, June 13, 1988.

179

Julie Pitta, “Apple’s Mr Pragmatist,” Forbes, March 28, 1994.

180

Jim Carlton, Apple The Inside Story of Intrigue, Egomania, and Business Blunders (New York Random House, 1997), 13–14, 20–21, Michael Gartenberg, “Now Apple’s Really ’For the Rest of Us,’ “Macworld com, June 23, 2010, Mary Kwak and David B. Yoffie, “Apple Computer 1999,” Harvard Business School, case study #9–799–108 (Boston Harvard Business School Publishing, 1999), 2–5, Johanna M. Hurstak and David B. Yoffie, “Reshaping Apple Computer’s Destiny 1992,” Harvard Business School, case study #9–393–011 (Boston Harvard Business School Publishing, 1992), 5, Julie Pitta, “Apple’s Mr Pragmatist,” Forbes, March 28, 1994, John Markoff, “An ’Unknown’ Co-Founder Leaves After 20 Years of Glory and Turmoil,” New York Times, September 1, 1997, Chris Preimesberger, “How Apple Dodged a Sun Buyout,” eWeek, http://www.eweek.com/c/a/IT-Infrastructure/How-Apple-Dodged-a-Sun-Buyout-Former-CEOs-McNealy-Zander-Tell-All-251679/. Данные графика «1985–1997: Microsoft на подъеме, Apple сбилась с шага» включены в это примечание.

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