Сила в доверии. Как создать и не потерять один из самых важных нематериальных активов компании - Сандра Сачер

350

“EEMBC and Volkswagen to Develop Benchmarking Standards to Quantify Microcontroller Energy Efficiency,” BusinessWire, May 21, 2013, www.businesswire.com/news/home/20130521005030/en/EEMBC–VOLKSWAGEN-Develop-Benchmarking-Standards-Quantify-Microcontroller.

351

Phil LeBeau, “Volkswagen Makes a Big Push to Be No. 1,” CNBC, March 12, 2015, www.cnbc.com/2015/03/12/volkswagen-makes-a-big-push-to-be-no-1.html.

352

Andrew Hoffman, “Volkswagen’s Clean Diesel Dilemma” (William Davidson Institute case study no. W04C84, University of Michigan, Ann Arbor, 2016).

353

Andreas Cremer and Tom Bergin, “Fear and Respect: VW’s Culture Under Winterkorn,” Reuters, October 10, 2015, www.reuters.com/article/us-volkswagen-emissions-culture/fear-and-respect-vws-culture-under-winterkorn-idUSKCN0S40MT20151010.

354

Cremer and Bergin, “Fear and Respect.”

355

Jack Ewing, “Six Years Ago, He Helped Expose VW’s Diesel Fraud. This Year, GM Let Him Go,” New York Times, May 6, 2019, www.nytimes.com/2019/05/06/business/hermanth-kappanna-vw-emissions-gm.html.

356

Sonari Glinton, “How a Little Lab in West Virginia Caught Volkswagen’s Big Cheat,” NPR, September 24, 2015, www.npr.org/2015/09/24/443053672/how-a-little-lab-in-west-virginia-caught-volkswagens-big-cheat.

357

Ewing, “Six Years Ago.”

358

Gwyn Topham, Sean Clarke, Cath Levett, Paul Scruton, and Matt Fidler, “The Volkswagen Emissions Scandal Explained,” The Guardian, September 23, 2015, www.theguardian.com/business/ng-interactive/2015/sep/23/volkswagen-emissions-scandal-explained-diesel-cars.

359

Alana Semuels, “‘Rampant Consumerism Is Not Attractive’: Patagonia Is Climbing to the Top — and Reimagining Capitalism Along the Way,” Time, September 23, 2019, https://time.com/5684011/patagonia/.

360

Patagonia, “1% for the Planet,” accessed October 8, 2020, www.patagonia.com/one-percent-for-the-planet.html.

361

Semuels, “‘Rampant Consumerism.’”

362

В США существует разделение на национальные парки и национальные памятники. И те и другие являются охраняемыми территориями, разница в том, кто их создает и ими управляет. Национальные парки находятся в ведении Службы национальных парков (NPS). Национальные памятники могут быть созданы на любой земле, находящейся в федеральной собственности, только через президентские полномочия. Прим. ред.

363

Patagonia, “Hey How’s That Lawsuit Against the President Going?” accessed October 7, 2020, www.patagonia.com/stories/hey-hows-that-lawsuit-against-the-president-going/story-72248.html.

364

Semuels, “‘Rampant Consumerism.’”

365

Forest Reinhardt, Ramon Casadesus-Masanell, and Hyun Jin Kim, “Patagonia” (HBS Case No. 9-711-020, Harvard Business School, October 19, 2010).

366

Semuels, “‘Rampant Consumerism.’”

367

Товарный кредит предполагает при возврате в магазин неподошедшей вещи не возврат денег, а право покупки другой вещи на такую же сумму или с доплатой. Прим. ред.

368

Forest Reinhardt, Ramon Casadesus-Masanell, and Lauren Barley, “Patagonia (B)” (HBS Case No. 9-714-465, Harvard Business School, February 4, 2014).

369

Jeff Beer, “How Patagonia Grows Everytime It Amplifies Its Social Mission,” Fast Company, February 21, 2018, www.fastcompany.com/40525452/how-patagonia-grows-every-time-it-amplifies-its-social-mission.

370

Josh Sanburn, “Walmart’s On-Again, Off-Again Relationship with Guns,” Time, January 11, 2013, https://business.time.com/2013/01/11/walmarts-on-again-off-again-relationship-with-guns/.

371

Nathan Layne, “Wal-Mart to Stop Selling AR-15, Other Semi-Automatic Rifles,” Reuters, August 27, 2015, www.reuters.com/article/us-wal-mart-stores-rifles/wal-mart-to-stop-selling-ar-15-other-semi-automatic-rifles-idUSKCN0QV26520150827.

372

Chris Canipe and Lazaro Gamio, “What the Deadliest Mass Shootings Have in Common,” Axios, September 7, 2019, www.axios.com/deadliest-mass-shootings-common-4211bafd-da85-41d4-b3b2-b51ff61e7c86.html.

373

Aaron Smith and Christina Alesci, “Walmart to Stop Selling AR-15 Guns,” CNN Business, August 26, 2015, https://money.cnn.com/2015/08/26/news/companies/walmart-ar-15-guns/index.html.

374

Layne, “Wal-Mart to Stop Selling AR-15.”

375

Smith and Alesci, “Walmart to Stop Selling AR-15 Guns.”

376

Elizabeth Chuck, Alex Johnson, and Corky Siemaszko, “17 Killed in Mass Shooting at High School in Parkland, Florida,” NBC News, February 14, 2018, www.nbcnews.com/news/us-news/police-respond-shooting-parkland-florida-high-school-n848101.

377

Jen Kirby, “Walmart Raises the Minimum Age to Buy Firearms to 21,” Vox, February 28, 2018, www.vox.com/2018/2/28/17065210/walmart-dicks-guns-21-age-limit.

378

Jason Silverstein, “There Were More Mass Shootings Than Days in 2019,” CBS News, January 2, 2020, www.cbsnews.com/news/mass-shootings-2019-more-than-days-365/.

379

Hayley Peterson, “Walmart Corporate Employee Sends Mass Email Urging Workers to Go on Strike Until the Company Stops Selling Guns,” Business Insider, August 6, 2019, www.businessinsider.com/walmart-shooting-corporate-employee-urges-strike-to-stop-gun-sales-2019-8.

380

David Williams, “A Walmart Worker Sent a Mass Email Urging Thousands of Associates to Strike over Gun Sales,” CNN Business, August 7, 2019, www.cnn.com/2019/08/07/business/walmart-gun-sales-walkout-trnd/index.html.

381

Hayley Peterson, “I Tried to Buy a Gun at Walmart Twice, and Roadblocks Left Me Empty-Handed Both Times,” Business Insider, August 21, 2019, www.businessinsider.com/walmart-gun-buying-review-virginia-store-2019-8.

382

Clare Duffy, “How Walmart Became an Unlikely Champion of Gun Safety,” CNN Business, September 4, 2019, www.cnn.com/2019/09/04/business/walmart-gun-policy-reactions/index.html.

383

John Gramlich, “What the Data Says About Gun Deaths in the U.S.,” Pew Research Center, August 16, 2019, www.pewresearch.org/fact-tank/2019/08/16/what-the-data-says-about-gun-deaths-in-the-u-s/.

384

Rachel Treisman, “Poll: Number of Americans Who Favor Stricter Gun Laws Continue to Grow,” NPR, October 20, 2019, www.npr.org/2019/10/20/771278167/poll-number-of-americans-who-favor-stricter-gun-laws-continues-to-grow.

385

Peterson, “I Tried to Buy a Gun at Walmart.”

386

Siemens AG — немецкий конгломерат, работающий в области электротехники, электроники, энергетического оборудования, транспорта, медицинского оборудования и светотехники, а также специализированных услуг в различных областях промышленности, транспорта и связи. Штаб-квартиры находятся в Берлине и Мюнхене. Прим. ред.

387

Peter Löscher, “The CEO of Siemens on Using a Scandal to Drive Change,” Harvard Business Review, November 2012, https://hbr.org/2012/11/the-ceo-of-siemens-on-using-a-scandal-to-drive-change.

388

Cary O’Reilly and Karin Matussek, “Siemens to Pay $1.6 Billion to Settle Bribery Cases,” Bloomberg News, December 16, 2008, www.washingtonpost.com/wp-dyn/content/article/2008/12/15/AR2008121502926.html.

389

US Securities and Exchange Commission, “SEC Charges Siemens AG for Engaging in Worldwide Bribery,” December